Nowadays, companies use messaging apps as an important manner to reach customers. This has led to a Chatbots boost, as they can offer a customer experience that is even more efficient, scalable, personal and fast. They can be used perfectly for the one-on-one contact with the customer, especially since the last few years the bots have been greatly improved thanks to “artificial intelligence” (AI) and “natural language processing” (NLP). It is therefore the perfect moment for companies to start using AI-powered Chatbots as part of their marketing and sales strategies. But how can the bots be best applied? We tell you all about it in this blog post with 9 ways to integrate a Chatbot into your Marketing and Sales objectives.
1. Offer your audience a personalized experience.
Integrate the Chatbot into your social media channel(s) and collect data about each person with whom they interact. When a customer has a question for the customer service, the Chatbot can answer this question accurately and take the conversation one step further by offering personalized shop advice based on the customer’s purchase history and preferences.
2. Greater capacity for engagement.
Chatbots do not only provide customers with an answer to their questions, they can also hold the attention of the customers by interacting with them. Unlike other forms of marketing, Chatbots can hold customers’ interest longer. While a Chatbot can grab the attention of the audience and at the same time learn from the interaction, it can also send relevant information about the brand, products and services to the customers. In essence, the bot is capable of upselling and cross-selling in a personalized, conversational and engaging way.
3. Reach a wider audience.
Because Chatbots are mainly used on social media messaging platforms, they can reach an almost unlimited audience. They can tap into a new audience group and be integrated into several customer databases. This allows them to create a new customer base for your brand and you will be able to easily help many customers. And in turn, this opens up new possibilities to stimulate sales.
4. Collect and analyze data and feedback from customers.
A Chatbot offers the perfect opportunity to collect customer feedback. Many people do not like spending their valuable time on answering surveys, but a Chatbot eases the approach by asking natural questions in their conversations and through this collect feedback.
Moreover, the Chatbot can analyze the feedback and other information with the right learning tools, giving you more insight into what your audience really wants. From there, you can rebuild your marketing strategy so that it is more focused on the needs of the customer, thus creating a more inbound marketing approach.
5. Send relevant announcements.
Consumers do not want to be bothered with emails, text messages and other notifications whenever something new happens in your company. As Chatbots can record and analyze data, they can also send personal notifications via social media that are really relevant for the client.
6. Make communicating with your brand more fun.
Although it is no secret that Chatbots can deliver quality information to customers, they can also make the interaction more fun. Chatbots are often a certain type, have character traits and can be very funny and engaging. Through the Chatbot you can make the marketing more fun and interactive, leaving a lasting impression on the customer. Furthermore, the Chatbot can also increase the number of visitors to your website by sending messages with links to relevant blog posts and other content.
7. Make your brand automatically proactive.
Brands often approach customers passively, they communicate with their audience only when a consumer has first contacted them. A Chatbot is much more proactive, it automatically sends a welcome message when a person visits the website or the social media profile, this way the user is aware of the presence of the bot. This makes your brand more proactive, which can boost your brand’s reputation and interactions with customers, which in turn has a positive effect on your sales.
8. Accompany your customers smoothly through the sales channel.
Lead nurturing is an essential part of every company’s marketing strategy, but unfortunately it is also very time-consuming. Here a Chatbot comes in handy, they allow you to gather the information you need to create personal messages that can help you guide the customers in the sales process.
To make the Chatbot lead nurturing campaigns as effective as possible, collect the information you need and perform a number of split tests on the personalized messages. This allows you to adjust your marketing efforts to each lead that visits your website or social media profiles.
9. Make sure your social media presence remains innovative and active.
Expecting your customer service team to answer every question you receive on your social media profiles is not only unrealistic, but also extremely time consuming and expensive. With a Chatbot you will be available for your customers 24 hours a day, seven days a week. In addition to saving money, Chatbots will also ensure that your presence on social media remains innovative and active.
In short, by using a Chatbot, you can learn a lot about the public, tailor the marketing efforts, attract new customers and start earning money from your social media profiles. An AI-powered Chatbot can become the new best friend of every company and meet many marketing and sales objectives.