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Messaging platforms are booming: 90% of the time spent on smartphones is spent on e-mail and messaging platforms. For 2018, it is estimated that of the 4 trillion people who are online, 3.5 trillion are using messaging apps. It is therefore not surprising that more and more companies are responding to this trend. Companies are increasingly expected to use these platforms. In a Ubisend survey the following statistics emerged: 63.9% of consumers said that companies should be available on messaging...